I see other microfiber sheets on the market selling for less than this brand, what is the difference?

There can be a huge difference in quality. Jennifer Adams® bedding is milled to a much higher quality and standard than most brands, with meticulous attention to detail.                                                                     

It is softer than anything else on the market, wrinkle resistant (no ironing required), easy to care for, and more durable than less expensive brands.

The Lux Collection Sheet Set is made from our most premium line, enzyme washed and double-brushed microfiber. These sheets feel even better than they look, are uniquely soft, offer easy care, and have effortless style. Lux will have you sleeping in incomparably soft coziness!